There is no Asian face on models in Chinese clothes stores. Especially in the city of Shanghai, more westernized elements are presented as pop culture. The origin can be traced back to modern Shanghainese culture during the period of Republic of China (1912-1949). Lu Xun, a leading figure of modern Chinese literature, published a prose in 1934 titled Have Chinese Lost Their Self-Confidence? The problem is still existing nowadays.
Fake People, 2016